'I deserve to be the  best me  I can be'

Sinead Smith aka 'Maid by Sinead'

Tell us a little bit about the Goal that you (or your nominee) have crushed:

Sinead Smith aka ‘Maid by Sinead’ is one of Northern Ireland’s esteemed and distinguished Bridal Make-up Artists freelancing throughout Northern Ireland, Ireland and destination weddings abroad.  Her distinctive skill of enhancing and accentuating natural beauty through make-up application, has made her a highly sought-after Make-up Artist.

What steps did you take to crush this goal?

Prior to setting up her business Sinead was a Social Worker for 12 years.  After bouts of depression throughout early adulthood including post-natal depression with her last child, Sinead re-evaluated her life.  “Make-up for me has always been about the transformation that it can have for individuals… My husband encouraged me to go on the course after having talked about it for years! I gained my diploma with the prestigious Oonagh Boman and have consequently never looked back.”

How did it make you (or your nominee) feel to Crush your Goal?

The last few years have seen an increase in Sinead’s work. An absolute highlight was being crowned winner of the Wedding Journal Readers Award 2018 in the Best Bridal Beauty Category.  She recently picked up ‘Northern Ireland Bridal Make-up Artist 2019’.  Sinead feels incredibly privileged to be acknowledged for her passion and commitment to ensuring brides feel fantastic on their big day.


Have you identified the next goal you’d like to crush… can you share any details with us?

“I want to build on the years of preparation I’ve already started i.e. attending events, money on advertising/social media, unpaid work for advertising including making links within community groups and networking. I want to continue to build on my technique and skills whilst maintaining my drive and determination to succeed.”

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W: evolvewomen.org